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Search Engine Optimisation Frequently Asked Questions |
Helpful SEO readme'sSearch Engine Optimisation Online Marketing What is SEO?Search Engine Optimisation is an art and science of constructing your website code and copy in such a way that search engines like them and as a result rank your pages highly for relative search terms. If all goes well your website will be listed on first page of search engine’s free listings also called as “natural” or “organic” listings. Why do I need Search Engine Optimisation?Good Search Engine Optimisation is the key to ensuring your website reaches the right people at the right time. The bottom line: better SEO, better sales. With over 25 billion pages on Google alone, making sure that visitors find your website is a tough challenge. Competition is fierce for the top listings, yet without regular visitors your site might as well not exist. What are Pay Per Click (PPC) adverts?Pay Per Click adverts are the paid or sponsored text listings you typically see on right hand side of search results. You can control the ad copy and link to a URL within your website. Are the Search Engine Optimisation processes carried out ethical?These days there are lots of search marketing suppliers and in order to generate sales they offer sales gimmicks such as “money back guarantees”. In most cases, these guarantees are highly conditional which allows the supplier to get out of the agreement without actually returning money. Or in some extreme cases, the SEO vendor can use unethical SEO tactics to get short term results. This will cause your website to be banned by the search engines. Once a site is banned, it can take many years to appear back in search engines. So be careful when your supplier is promising a money back guarantee. Search Engine Optimisation has a higher ROI than traditional marketingSearch engine marketing is something even better than traditional advertising because most advertising is interruption advertising. While the interruption model is widely used and does work offline, online users want the information without obstructive ads. Search engine marketing is very effective as a non-interruption information source. Research shows that Internet users expect the web to be the provider of answers to simple queries, and they do not want to sift through advertising to get what they want. Search engine marketing is more commonly viewed akin to traditional public relations because the "advertising" is the content that the audience came for. A search engine listing is more like a referral because the end user is asking a trusted source for an answer. The answer is the search result. Another clear advantage is that search engine marketing evens out the playing field for savvy marketers to compete with established brands and household names. This is because your search engine position is not based on the size of your company or annual revenues. It's based on the depth of your content. You don’t have to match your bigger competitors advertising pound for pound because search engine marketing is proven to have the lowest cost of acquisition of any advertising vehicle. It provides a very high return on investment (ROI) because of its high conversion ratio of visitors to buyers and it’s relatively low cost per lead. Contact us on 020 8401 1278 for advice or to discuss your project. |